Philosophy

Neither the Internet nor search engines have cut down on the power of words, even though blogs and other social media let everyone share their words with the world. Will their messages, though, be noticed? Or will they vanish in the vast sea of information? What can be done to attract the attention of readers and prevent them from switching to other websites?

Attention

Only tasteful texts and clear, aesthetically appealing sites are able to tempt visitors to linger: Writers, who are able to skillfully spice up texts with words, compose rhythmic sentences and illustrate complex concepts with images and examples are able to catch the reader’s attention. And those who go a step further and place messages in a user-friendly layout and communicate their story in a way that is compatible with search engines will delight web crawlers and humans alike. 

Appropriate Images

Authors who express themselves comprehensibly and use common fonts will be considered more intelligent than writers who use long words needlessly or choose complicated font styles [1]. However, merely using words and characters wisely is not enough, as images come to a reader’s mind between the lines and letters. Accordingly, writers must evoke appropriate pictures in their readers' heads and prevent inappropriate ones from appearing.

Genuine Strategy

A suitable strategy is needed to attract the reader’s interest long-term. It is important for the strategy to not include any elements of manipulation and instead, to delight with journalistic virtues and precise contents. The strategy must not only focus on the target group and select the appropriate media. It also needs to cater to the customer’s needs. That is why it makes no sense to push people who like to think, write and research onto the show stage with microphones in their hands. Only a genuine communication strategy will work successfully.

User's Perspective

The know-how gained from my work as a biologist and behavioral scientist, journalist and science editor (see Profile) shape the services I offer. I put myself in the users’ shoes and analyze their behavior and what they are used to. From this, I prepare your message in a user-friendly style. The concepts and texts address experts and laypersons alike (see Services) and convey their message in German and English language.

Individual, competent and credible (see References).

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1) Oppenheimer DM et al. (2005), Appl. Cognit. Psychol., 20, DOI: 10.1002/acp.1178

Quotation

"The difference between the right word and the almost right word is the difference between a lightning and a lightning bug"

Mark Twain, 1888
letter to George Bainton